Comme Des Garcons Secrets

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into Probably the most influential vogue properties on the globe. Its global achievement was not built through traditional advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional technique grew to become the foundation for CDG’s worldwide enlargement.

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CDG gained Worldwide awareness by presenting clothing that rejected classic Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and purchasers early while in the nineteen eighties.

This global visibility strengthened the CDG Hoodie name and attracted loyal consumers from every single corner of the whole world.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photos taken at Auschwitz concentration camp, as well as the controversy acquired Global coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").

The 2006 autumn/Wintertime assortment dealt with the thought with the persona,[15] the different ways to existing one particular's self to the entire world. Fusing tailored menswear with feminine features for example corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine While using the masculine.

CDG designed a powerful distribution procedure by putting its products in top rated luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite prospects globally although preserving its inventive integrity.

In 2017, the business released a fresh fragrance, Concrete, and marked its start within the US that has a dinner curated because of the artist and chef, Laila Gohar.

Every retail outlet was designed as a creative Place, enhancing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail knowledge.

With the rise of internet shopping, CDG expanded its access by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities helped spread the brand name’s identification, building Comme Des Garcons parts just like the Perform Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on earth, supporting CDG access world mainstream visibility though being true to its edgy creativity.

Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical shows, normally more like artwork installations than manner demonstrates acquired around the globe media protection, reinforcing the brand name's popularity for groundbreaking creativity.

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The organization also provides a line of agendered fragrances, a lot of that happen to be unconventional on earth of perfume and aligned Using the models of its garments.[six]